Embroidery hoops featuring Italian-themed designs with hot sauce, lobster, sardines and citrus patterns with colorful thread spools

The Brand

Founded in 2020 by Steph McDonald and designed out of Torquay, Australia, Stitched up Kits was created to give embroidery the glow-up it deserves.

For years the craft world had felt left behind. Embroidery designs were dominated by either overly traditional designs or fleeting, gimmicky trends. From her lifelong love of craft, fashion, and interiors, Steph saw an opportunity to bring in modern design to this ancient craft.

Design-forward. Beginner-friendly. Made to be reintroduce the craft of embroidery to a new generation.

Our Vision

Welcome to a world where embroidery is your new favourite creative ritual. A world of stitch nights with friends, crafternoons with epic cheese boards, quiet evenings spent making something with your hands, and thoughtful handmade gifts that feel deeply personal.

You don’t need to be artistic.

You don’t need to have done this before.

We design embroidery kits that feel structured enough to guide you and expressive enough to make them your own.